We’ve been working with parking management business Agena to create a brand for a new parking app.

First stop was to come up with a name and we settled on Sippi. Derived from Mississippi it was conceived to convey a feeling of motion and the effortless ease of a smooth-flowing journey from one place to another.

The manifesto explains why they do what they do, how they do it and what they do, and is summed up by the brand proposition of “Less fuss, more flow”.

The logo was designed to evoke a sense of motion; the graphic shapes leading into the typography describe a feeling of movement and the soft, rounded, italic letterforms convey a sense of ease and friendliness.

Just the ticket!