The domino effect
Sovereign’s approach is one of active partnership and they’re incredibly proud of the relationships they’ve forged over the last 20 years.
To build on that, they established the ‘Sovereign Connects’ club with a view to promoting positive new relationships and facilitating great opportunities within their network.
They asked us to create a mailer for the launch and our solution simply took the idea of dominos as a metaphor to help communicate connections. We first sent out an oversized, laser-engraved wooden domino as an invitation to the launch event, where attendees were then given a set of bespoke wooden dominoes (all sourced from sustainably managed forests) and some instructions on how to play!
Don’t knock it!