Betty's Coffee logo designed by the Joneses
Betty's Coffee cups designed by the Joneses
Betty's Coffee branding designed by the Joneses

The perfect blend…

We’ve been working with one of the UK’s largest coffee franchisees to develop a brand for a fleet of coffee vans.

Their code name for the prototype van was Betty – we thought that was interesting!

We liked the idea of Betty being an ethereal character and not a van. We liked the idea of Betty being beautiful. And we liked the idea of Betty being passionate about great-tasting coffee.

So, inspired by the client and her love of lippy, we drew a cup to look like a face with an ear, then added a mouth and a swirly hairstyle to give the identity some glamour and personality!

Words cannot espresso how well it’s gone down!