The perfect blend…
We’ve been working with one of the UK’s largest coffee franchisees to develop a brand for a fleet of coffee vans.
Their code name for the prototype van was Betty – we thought that was interesting!
We liked the idea of Betty being an ethereal character and not a van. We liked the idea of Betty being beautiful. And we liked the idea of Betty being passionate about great-tasting coffee.
So, inspired by the client and her love of lippy, we drew a cup to look like a face with an ear, then added a mouth and a swirly hairstyle to give the identity some glamour and personality!
Words cannot espresso how well it’s gone down!