We were recently asked to devise a name and create a logo for a new niche rowing brand – an online repository for all things coxing: coaching, advice, forums, interviews and useful articles.

We thought it would be great if we could find a name that not only alluded to this specialist meeting place, but also consisted of nine letters to symbolise the eight rowers and the cox in an octuple racing boat.

The Cox Hub was chosen as the name, and the minimalist typographic logo was enhanced by adding graphic oars to eight of the letters and turning the B into an abstract cox.

A clean sweep!