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News, views and general musings from the well-worn Joneses soapbox.

Sovereign Capital ESG report designed by The Joneses
Sovereign Capital ESG report designed by The Joneses

Socially responsible investing

We’ve just designed Sovereign Capital’s inaugural ESG Report.

Sovereign recognise that success extends beyond financial returns, and that responsible investment is not only about minimising risks but seizing opportunities to contribute positively to society and the environment.

We delivered an impactful report which combines a strategic blend of design and storytelling to help communicate Sovereign’s commitment to a wide range of stakeholders.

Creativity with a conscience!

“Thanks a lot for all your hard work on this – it looks great!”

Jessica Chan – Head of Investor Relations

A podium finish…

We’ve just completed a bit of a “logo sprint” for UKA-certified, performance running coach, and friend of over 45 years, Clive Boulton. 

The chosen solution simply took the shape of an athletics track and turned it on its side to make a distinctive lowercase ‘b’ for boulton. Hand-drawn typography, an abbreviated logotype and a running track-inspired colour palette completed the picture. 

Personal best? We think so!

“This is fabulous. I’m grinning like a Cheshire cat. Thank you!”

Clive Boulton – Founder
Sovereign Connects jigsaw invitation designed by The Joneses

Completing the picture

Sovereign Capital facilitates great networking opportunities within its portfolio through its ‘Connects’ club.

We were asked to follow up on our Domino invitation with an invitation for its second event.

We thought that an oversized die-cut jigsaw piece communicated the idea of connections well and our friends at Booths helped us deliver the idea beautifully.

Recipients were asked to bring their invitation to the event so that they could complete the jigsaw on a board.

Puzzling? We didn’t think so!

Tiffin School logo designed by the Joneses
Old Tiffin logo redesigned by The Joneses
Tiffin School logo application designed by The Joneses
Tiffin School manifesto written by the Joneses
Tiffin Boat Club logo designed by The Joneses

Passing the branding exam…

Described as “a magnificent school” by ‘The Good Schools Guide’, Tiffin is a prestigious state grammar school known for its outstanding academic results and an exceptional range of co-curricular activities.

Collaborating with the Senior Leadership Team and the Governors, we emphasised the importance of perceiving the school as a cohesive brand – making it more unified, agile, consistent, and understood.

The school’s heraldic crest, derived from Kingston’s 1441 town seal, had become degraded and difficult to use. So our first stop was to explore the school’s extensive archives where we uncovered evidence of a simpler identity. This discovery inspired our interpretation and led to the creation of a new, historically authentic logo that honours and refines the school’s heritage.

Tiffin’s historic motto, “faire sans dire” (do without saying), was integral to our discussions on vision, values, and tone of voice, and our insights were encapsulated in a compelling manifesto.

The new brand is being implemented across all touchpoints, with our guidance throughout the process.

Hopefully we’ve made the grade!

“Thank you so much for all your amazing work on the rebrand. It’s great to have such a consistent, clean and professional identity – you have made a huge difference for the school!”

Garth Williams – Headteacher
Bamboo banners designed by The Joneses

Bish, bosh, bam… boo…

Bamboo is a shared learning resource where teachers can find everything they need to help them with their Mandarin lessons.

Our bold identity embodies the idea of vertical “growth” and “community” that the name conveys, and is a nice parallel for the way schools and the Swire Chinese Language Foundation are growing the learning of the language.

We’re looking forward to seeing it flourish!

“We really are delighted with the Bamboo branding which is all down to your original and brilliant design and your help along the way – thank you!”

Alexa Sale – Assistant Manager
Natalia Cerqueira

One, two, a one two three four…

Hailing from Portugal, Natalia Cerqueira is a professional accordion player.

My youngest daughter had been entranced with Talia’s music when we’d seen her performing locally, and we were delighted to help with a logo when we were asked.

Our design simply replaces the bellows of the instrument with her name to create a distinctive and descriptive identity.

There are a number of other versions of the logo which help to describe the movement seen when accordions are played, and an animation is in the pipeline too.

Azura 'Plug' newsletter designed by The Joneses
Azura 'Plug' campaign designed by The Joneses

Connected to communications

Senegal-based Azura Power asked us to help them with the naming, identity and design of their quarterly magazine.

We thought ‘plug’ was a strong name and created a striking masthead that not only brought the identity to life, but also provided a campaignable strategic platform for other communications.

The magazine itself is bold and stylish and published in both English and French.

Energising…

 

Women in Healthcare

Women in Healthcare is a charity dedicated to advancing the healthcare landscape in Africa through networking, mentoring and educating.

This is the logo we’ve designed for them. The idea took the healthcare cross as the starting point, then made each section look like the head of a woman to create a sense of community. The animation simply showed them having a conversation.

It’s a talking point in Nigeria too.

Love H logo designed by The Joneses
Love H tag designed by The Joneses

Love H – with all my heart

Luxury accessories brand Love H asked us to create an identity for their new business.

The client’s brief was, ermm… brief – “design me something elegant and timeless”.

Our idea was to take two hearts and arrange them to look like an abstract letter H – we liked the idea of the business and the client both being equally adoring of the fantastic products. The project was brought together with a bespoke logotype, hand-drawn to echo the soft shapes of the icon, and an opulent gold and green colour palette.

Needless to say, we’re head over heels!

 

“This is astonishing – I’m smitten! Thank you!”

Kerry Morgan – Founder