News, views and general musings from the well-worn Joneses soapbox.
We’ve just launched a new identity for Bootcamp Pilates, the pioneer of Dynamic Reformer Pilates in London.
Their new brand strategy, identity and responsive website were inspired by Norman Wilkinson’s dazzle patterns which were originally devised to disguise ships in World War I.
You can find out more about the project here.
Established in 1865, Shrewsbury House School is one of England’s oldest boys’ Preparatory Schools.
Over the years, the School’s coat of arms had degenerated so much that it bore little resemblance to the rampant lion it once was. Headmaster, Kevin Doble, asked us to redraw the crest so that it reflected the high standards the School is known for and to celebrate their 150th anniversary.
The new work will be rolled-out in the coming months.
Gold star for effort!
“It's a cracker! Absolutely spot on – I and the senior management are thrilled.”
Kevin Doble – Headmaster
We’ve been working on an identity project for Jersey-based construction business, Cut and Construct – here’s the new logo. Owner, Eddy Cutler wanted to communicate the precision, process and scale of their business which we achieved through a simple typographic tessellation. We’ll post more of the applications on the work page soon.
Having just finished reading Tasmina Perry’s ‘Perfect Strangers’ my wife noticed a rather splendid name check in the back! I’m secretly hoping that it was for inspiring one of the smouldering characters rather than a bit of art direction! Hollywood, you have my number!
Kingston Choral Society’s Autumn concert is called ‘Crossing the Lines: Remembering the Great War’.
Our idea for the poster was simple and evocative. Poppies are used to remember the war and hugely symbolic of the loss incurred, so we simply took the title of the concert and arranged it as the stamen of a graphic poppy. All lined up to 11 on the clock face – as it should be!
Silence please…
Probably as a result of watching all the medal ceremonies at the Commonwealth Games, my daughters reminded me of a poster and programme I did for their school’s Olympic Festival a couple of years ago. I thought it was quite nice so decided a topical share was in order.
We have just launched our latest project – a rebrand of Line Management, one of the UK’s leading providers of technology, managed services and innovative solutions for workspaces and data centres. You can read more about it here.
After twelve years of a holding page (yes, we know, that must be some sort of record) we’ve finally got round to putting our website up – what is it they say about cobblers’ children always being the last to be shod?
