We enjoy a spot of pilates at Jones Towers, so we were delighted to lend a hand when we were asked to help brand a new venture.

Reformertime is a new web-based pilates business that supplies reformer beds to clients then provides classes online.

Our idea was to take the ‘R’ for Reformertime, turn it into a person, then sit it on the name to look like someone exercising on a reformer.

A nicely balanced identity!