Michelle Zelli is one of the UK’s most respected and intuitive life coaches.

Her brief to us was simple; design a luxurious identity and business card.

Michelle’s clients call her “MZ” which seemed like a good starting point for the new logo. With that in mind, our design for the monogram cleverly combined an “M” and a “Z” to create a distinctive and modern mark that reflected Michelle’s reputation and ambition.

Adding to the premium feel of the work, the cards featured embossed textured paper, foil blocking and copper gilded edges, all printed beautifully by our friends at Empress.