We’ve just completed a bit of a “logo sprint” for UKA-certified, performance running coach, and friend of over 45 years, Clive Boulton. 

The chosen solution simply took the shape of an athletics track and turned it on its side to make a distinctive lowercase ‘b’ for boulton. Hand-drawn typography, an abbreviated logotype and a running track-inspired colour palette completed the picture. 

Personal best? We think so!