Ursula Lake is a naturopathic vegan chef.

She asked us for some help with naming her new venture and creating an identity for it.

We took inspiration from the reflective nature of the retreats that she sometimes caters for, as we thought it was an interesting parallel for the thoughtful, holistic and balanced approach she takes in preparing her food.

The typographic solution tells her story in a harmonious and campaignable way.

Tasty!