Earlier this year, we gave Boulton, a coaching business specialising in performance running a fresh new look. Fast forward a few months, and we’ve just launched their brand-new website.

Built around the brand strategy of “personal best coaching”, the site is designed to capture everything Boulton stands for: focus, motivation and expertise. A bold running-related colour palette, uplifting imagery and a clear, confident tone of voice all help bring the brand to life online.

Of course, it’s not just about looks – the site had to be easy to use too. With clear navigation and simple, intuitive interactions, it’s designed to help visitors find what they need quickly and feel inspired to take the next step in their training.

A strong start and built to go the distance.