A few years ago, we were asked to advise The Galapagos Conservation Trust on their branding. One of the things that struck us was that their logo, depicting the famous Galapagos giant tortoise, George, could be easily modified and improved.

Our suggestion was to take a hand-drawn letter ‘G’ for Galapagos, turn it on its side and add a graphic eye to create a much bolder, more distinct identity.

We loved it, but sadly it never saw the light of day… until now!