Tiffin logo designed by the Joneses
Old Tiffin logo redesigned by The Joneses
Tiffin logo application designed by The Joneses
Tiffin manifesto written by the Joneses
Tiffin Boat Club logo designed by The Joneses

Passing the branding exam…

Described as “a magnificent school” by ‘The Good Schools Guide’, Tiffin is a prestigious state school known for its outstanding academic results and an exceptional range of co-curricular activities.

Collaborating with the Senior Leadership Team and the Governors, we emphasised the importance of perceiving the school as a cohesive brand – making it more unified, agile, consistent, and understood.

The school’s heraldic crest, derived from Kingston’s 1441 town seal, had become degraded and difficult to use. So our first stop was to explore the school’s extensive archives where we uncovered evidence of a simpler identity. This discovery inspired our interpretation and led to the creation of a new, historically authentic logo that honours and refines the school’s heritage.

Tiffin’s historic motto, “faire sans dire” (do without saying), was integral to our discussions on vision, values, and tone of voice, and our insights were encapsulated in a compelling manifesto.

The new brand is being implemented across all touchpoints, with our guidance throughout the process.

Hopefully we’ve made the grade!

“Thank you so much for all your amazing work on the rebrand. It’s great to have such a consistent, clean and professional identity – you have made a huge difference for the school!”

Garth Williams – Headteacher