Arkarius logo designed by The Joneses
Arkarius logo inspiration designed by the Joneses
Arkarius brand strategy by The Joneses

The bottom line

As we approach year end, we thought we’d show a naming and identity project we’ve done for the UK’s largest provider of limited company accountancy services.

Following a period of mergers and acquisitions by the owners, we were asked to create a name and identity for the newly formed group.

For the name, we came up with ‘Arkarius’, a Latin derivation which translates as controller of the treasure chest. Then the logo simply echoed the vernacular of accounts, columns and calculations to convey the sum of the parts!

The brand strategy revolved around the idea of ‘strength in numbers’ – a nod to both the group nature of the business and their core competency.

Now, where are those receipts?