Givingwise was established to provide specialist, practical and tailored support for individuals and families embarking on a philanthropic journey.
We were asked to design an identity that not only brought to life the service it provides, but also differentiated it in its sector.
Our solution was rooted in nature and the captivating “helicopter” seeds of the sycamore tree. We thought that the idea of planting a seed and watching it grow was a nice metaphor for the business and described the multiplier effect, and reach, of well-considered philanthropy.
The identity was rolled out across stationery and a website which included animated line drawings to reflect the potential growth achieved through strategic, impact-driven philanthropy.
What we did
Brand strategy: Brand identity / Brand communications: Website / Stationery / Art direction / Copywriting
“What The Joneses created for Givingwise is, quite simply, gorgeous. It captures everything we were trying to communicate with our brand and much more too. We couldn’t be happier with it!”Sarah Irving – Founder