Il Pozzo

Brand development

We’ve recently completed a property development branding project for a luxurious villa in Tuscany.

Il Pozzo, which is Italian for “the well”, is a stunning property near Pienza, that has just undergone a huge renovation project.

The client asked us to design a logo, a brochure and a responsive website to help market the property more effectively.

Our solution for the logo was to take the idea of a well and show a drop of water trickling from the ‘O’ in the name. This theme worked equally well when applied to the property’s wine and olive oil produce and helped to provide a consistent and memorable graphic language.

The use of luxurious photography, classic typography and a refined tone of voice across the responsive website has resulted in an elegant feel that has seen bookings increase exponentially.

 

What we did
Brand identity / Brand communications: Website / Brochures / Packaging design / Signage / Art direction

Il Pozzo branding by The Joneses
Il Pozzo photography art directed by The Joneses
Il Pozzo website designed by The Joneses
Il Pozzo website designed by The Joneses
Il Pozzo photography art directed by The Joneses
Il Pozzo website designed by The Joneses
Il Pozzo photography art directed by The Joneses
Il Pozzo water logo designed by The Joneses
Il Pozzo white olive oil logo designed by The Joneses
Il Pozzo red wine logo designed by The Joneses
Il Pozzo white wine logo designed by The Joneses
Il Pozzo photography art directed by The Joneses
Il Pozzo olive oil packaging designed by The Joneses
Il Pozzo t-shirt designed by The Joneses
Branding for Il Pozzo designed by The Joneses
Il Pozzo photography art directed by The Joneses
Il Pozzo logo designed by The Joneses

“We couldn’t be happier with the work. It captures the spirit of the property perfectly and positions Il Pozzo exactly as we imagined.”

Bolaji Odunsi