Established in 1975, Rushmoor Royals is the leading competitive swimming club in Hampshire, looking after all levels of swimmers from beginners to national level athletes.
Recognising the appeal that sports brands had amongst young people and the role that plays in attracting potential members, the club asked us to help them update their identity to better reflect their status of being one the top 20 clubs in the country and to make them more distinctive and memorable.
Our solution was to take the two initial letters and combine them to, quite literally, make Rushmoor Royals swim like a fish!
The identity reflected the friendly and enjoyable spirit amongst the membership and was applied across a wide variety of merchandise
What we did
Brand identity / Brand communications: Promotional material / Signage / Art direction
“Quite simply David Jones of The Joneses is one of the best thinking designers I know. His work is characterised by strong ideas, simply expressed.”Tom Banks – Brand Consultant