Giving brands direction

Sovereign Capital

Rebranding

Sovereign Capital is the UK’s private equity Buy & Build specialist – partnering their investee companies to help them grow significantly, both organically and through acquisitions.

We have worked with Sovereign since they were founded in 2001 and have, in that time, been responsible for building their brand and designing all their communications materials – everything from their logo and signage to brochures and the website.

In case you were wondering, the idea behind their identity was to try and allude to Sovereignty but without the regal overtones – hence the King Penguin!

 

What we did
Brand strategy / Brand identity / Brand communications: Website / Presentation design / Brochures / Direct mail / Advertising / Invitations / Exhibition design / / Social media / Signage / Art direction

Sovereign Capital

Sovereign Capital logo designed by The Joneses.
Sovereign Capital signage art directed by The Joneses.
Sovereign Capital website designed by The Joneses.
Sovereign Capital website designed by The Joneses.
Sovereign Capital website designed by The Joneses.
Sovereign Capital business card designed by The Joneses
Sovereign Capital lenticular book designed by The Joneses.
Sovereign Capital SC IV LP mailer designed by The Joneses
Sovereign Capital champagne tasting invite designed by The Joneses
Sovereign Capital Rockhopper logo designed by The Joneses.
Sovereign Capital table football mailer designed by The Joneses.
Sovereign Capital wine tasting invite designed by The Joneses
Sovereign Capital Buy & Build penguin kit designed by The Joneses
Sovereign Capital Buy and Build penguin kit designed by The Joneses.
Sovereign Capital Buy & Build penguin designed by The Joneses.
Sovereign Capital Silver Jubilee biscuit designed by The Joneses.
Sovereign Capital conversations book designed by The Joneses.
Sovereign Capital conversations brochure designed by The Joneses.
Sovereign Capital
Sovereign Capital investment memorandum designed by The Joneses.
Sovereign Capital SC IV LP Investment Memorandum designed by The Joneses.
Sovereign Capital dot-to-dot-book designed by The Joneses.
Sovereign Capital dot-to-dot-book designed by The Joneses.
Sovereign Capital cube mailer designed by The Joneses
Sovereign Capital cube mailer designed by The Joneses
Sovereign Capital kitty mailer designed by The Joneses.
Sovereign Capital healthcare invite designed by The Joneses
Sovereign Capital signage designed by The Joneses.
Sovereign Capital World Class Learning brochure designed by The Joneses.
Sovereign Capital retrospective mailer designed by The Joneses.
Sovereign Capital sticker brochure designed by The Joneses
Sovereign Capital sticker brochure designed by The Joneses
Sovereign Capital Investment Reviews designed by The Joneses.
Sovereign Capital inflatable guitar mailer designed by The Joneses.
Sovereign Capital inflatable guitar mailer designed by The Joneses.
Sovereign Capital inflatable guitar mailer designed by The Joneses.
Sovereign Capital seed invitation designed by The Joneses
Sovereign Capital origami penguin envelope designed by The Joneses
Sovereign Capital origami instructions designed by The Joneses
Sovereign Capital origami penguin instructions designed by The Joneses
Sovereign Capital origami penguin designed by The Joneses
Sovereign Capital connects logo designed by The Joneses
Sovereign Capital domino invitation designed by The Joneses
Sovereign Capital domino mailer designed by The Joneses
Sovereign Capital daffodil mailer designed by The Joneses
Sovereign Capital daffodil mailer designed by The Joneses
Sovereign Capital daffodil mailer designed by the Joneses

“The Joneses have been integral to the creation of Sovereign’s market-leading brand since our business was founded, providing a service that really feels like they are a seamless extension of our team.”

Julie Sieger – Marketing & Communications Director