Sovereign Capital is the UK’s private equity Buy & Build specialist – partnering their investee companies to help them grow significantly, both organically and through acquisitions.
We have worked with Sovereign since they were founded in 2001 and have, in that time, been responsible for building their brand and designing all their communications materials – everything from their logo and signage to brochures and the website.
In case you were wondering, the idea behind their identity was to try and allude to Sovereignty but without the regal overtones – hence the King Penguin!
What we did
Brand strategy / Brand identity / Brand communications: Website / Presentation design / Brochures / Direct mail / Advertising / Invitations / Exhibition design / Signage / Art direction
“The Joneses have been integral to the creation of Sovereign’s market-leading brand since our business was founded, providing a service that really feels like they are a seamless extension of our team.”Julie Sieger – Marketing & Communications Director