Sovereign Holidays

Brand development

With a strong reputation for providing the most exquisite five-star holidays in the world, Sovereign is a specialist luxury tour operator with nearly 40 years experience.

The company had just undertaken a rebranding process when they asked us for some help defining and verbalising their brand manifesto.

Having worked with them previously, we were quickly able to pinpoint the key messages that needed communicating and wrote a compelling manifesto for them to present to their key stakeholders. The graphic language mixed stunning photography of some spectacular locations across the globe with a bold typographic treatment of their key brand values.

The result was a document that clearly expressed their aims and drew attention to their expertise, attention and depth of knowledge.

 

What we did
Brand strategy / Brand communications: Guidelines / Brochures / Art direction

Sovereign Holidays brand manifesto designed by The Joneses.
Sovereign Holidays photography art directed by The Joneses.
Sovereign Holidays brand manifesto designed by The Joneses.
Sovereign Holidays brand manifesto designed by The Joneses.
Sovereign Holidays brand manifesto designed by The Joneses.
Sovereign Holidays brand manifesto designed by The Joneses.

“The Joneses helped us find a real voice for our brand, both verbally and visually – utterly invaluable.”

Philippa Harris – Managing Director