Tara Rose

Brand development.

Tara Rose specialises in luxury accessories, including beautiful, handcrafted bags adorned with semi-precious stones and Swarovski crystals.

When the owner first came to see us she had literally just taken delivery of the merchandise ahead of a planned sales trip to Nigeria, but she had no idea for the company’s name or its visual manifestation.

We explored several options for the name, but eventually settled on a hybrid solution that told a more personal story – Tara is her daughter’s name and the Rose reference came from the name of her house! The elegant and distinctive logo took its visual cue from a hallmark – a good parallel for luxury, and substituted the “O” for a iconic rose. Beautiful still life photography and elegant typography completed the visual identity.

 

What we did
Naming / Brand Identity / Brand communications: Brochures / Posters / Invitations / Art direction

Tara Rose logo designed by The Joneses
Tara Rose photography art directed by The Joneses
Tara Rose logo designed by The Joneses
Tara Rose logo designed by The Joneses
Tara Rose wrapping paper designed by The Joneses
Tara Rose invitations designed by The Joneses
Tara Rose posters designed by The Joneses
Tara Rose logo designed by The Joneses
Tara Rose marketing designed by The Joneses

“I love telling people the story behind the name – it seems to make them believe in the brand a little bit more.”

Dupe Odunsi – Owner