Tara Rose specialises in luxury accessories, including beautiful, handcrafted bags adorned with semi-precious stones and Swarovski crystals.
When the owner first came to see us she had literally just taken delivery of the merchandise ahead of a planned sales trip to Nigeria, but she had no idea for the company’s name or its visual manifestation.
We explored several options for the name, but eventually settled on a hybrid solution that told a more personal story – Tara is her daughter’s name and the Rose reference came from the name of her house! The elegant and distinctive logo took its visual cue from a hallmark – a good parallel for luxury, and substituted the “O” for a iconic rose. Beautiful still life photography and elegant typography completed the visual identity.
What we did
Naming / Brand Identity / Brand communications: Brochures / Posters / Invitations / Art direction
“I love telling people the story behind the name – it seems to make them believe in the brand a little bit more.”Dupe Odunsi – Owner