Alcumus

Brand development

When four market-leading compliance businesses merged, we were asked to help give them some synergy and a better positioning in their market.

After a strategic review of the business it was decided to create an new holding company but retain the equity of the existing brands through an endorsed structure. The name we suggested was Alcumus – the son of Mentor, alongside the brand proposition of “knowledge assured”.

The fundamental idea behind the group is that through their unrivalled knowledge of the compliance and certification sector they are best placed to guide and protect their clients.

The logo neatly sums up protection and guidance by linking five shields to leave the negative shape of a star.

 

What we did
Brand strategy / Naming / Brand identity / Brand communications: Presentation design / Promotional material / Guidelines / Signage / Art direction

Alcumus logo designed by The Joneses
Alcumus photography designed by The Joneses
The Joneses have devised a strategic brand proposition for Alcumus
Alcumus business card designed by The Joneses
Alcumus flag designed by The Joneses
Alcumus powerpoint designed by The Joneses
Alcumus sub-brands designed by The Joneses
Alcumus ID badge designed by The Joneses
Alcumus photography designed by The Joneses
Alcumus certification designed by The Joneses
Alcumus pen designed by The Joneses
ALCMs hard hat designed by The Joneses
Alcumus logo embossing designed by The Joneses
Abbey high-visibility jacket designed by The Joneses
Alcumus logo designed by The Joneses

“I would thoroughly recommend The Joneses to anyone who is looking for a strategic partner to evolve their brand positioning in an intelligent and creative way.”

Martin Smith – CEO