Jellyfishtree

Brand development

Jellyfishtree is an international, online marketplace for collectable books.

We were commissioned to create a brand for the business that stood out from the competition. The remit included, naming, identity and website designs.

We thought the idea of rarity summed up the business well and used that as a starting point in our search for a name. We found out that the Jellyfish tree, which is endemic to the island of Mahé, in the Seychelles, is one of the rarest trees in the world. We thought that would be a great name for the business.

The identity combined the look of the tree with that of a jellyfish to create a unique and distinctive logo.

The website turned the page into a book thereby placing the very premise of the business at the heart of the visual language.

 

What we did
Brand strategy / Naming / Brand identity / Brand communications: Website / Literature / Art direction

Jellyfishtree logo designed by The Joneses
Jellyfishtree brand created by The Joneses
Jellyfishtree logo designed by The Joneses
Jellyfishtree business card designed by The Joneses
Jellyfishtree website designed by The Joneses
Jellyfishtree website designed by The Joneses

“The overwhelming consensus in the trade it that it is a fantastic name and logo – Great work David!”

James Findlay – Owner