Rebranding

City Golf is a private members’ club based in the City of London that combines state-of-the-art indoor golf facilities with luxurious surroundings – ideal for meetings and entertainment.

Working closely with the management team, we devised the proposition “the home of indoor golf” and established that City Golf would be best served with a balance of the imagery associated with established golf clubs and that of contemporary members clubs too – traditional with a modern twist.

So, for the identity, we took the distinctive dragon that guards the City of London’s boundaries as our inspiration and replaced its shield with a golf club – providing the venue with a logo that answered the brief and also echoed the heraldic style of the City Livery Companies.

Engraved, burnished stationery and top-quality photography supplemented the work and enhanced the premium nature of the brand.

What we did
Brand strategy / Brand identity / Brand communications: Website / Presentation design / Brochures / Invitations / Exhibition design / Signage / Art direction