Build Africa

Brand development

Build Africa is a charity that transforms education and livelihoods in rural Africa.

They believe that a good education can have a huge impact on the quality of life of children and the communities they support.

We were engaged to help them refresh their identity to coincide with the their biggest fundraising event of the year – the Build Africa Ball.

The story we presented was based on the idea that “sharpness” was symbolic of good education and of the work the charity did. The identity brought that thought to life with a pencil shaving that embraced the shape of Africa in the middle.

Tickets for the ball sold out in record time and fundraising smashed all previous records!

 

What we did
Brand strategy / Brand identity / Brand communications: Presentation design / Brochures / Invitations / Event design / Exhibition design / Art direction

Build Africa logo designed by The Joneses
Build Africa photography art directed by The Joneses
Build Africa powerpoint designed by The Joneses
Build Africa logo designed by The Joneses
Build Africa invitation designed by The Joneses
Build Africa podium designed by The Joneses
Build Africa brochure designed by The Joneses
Build Africa brochure designed by The Joneses
Build Africa brochure designed by The Joneses
Build Africa logo designed by The Joneses

“Everyone’s talking about the beautiful creative work – without doubt it has created conversation, helped open doors and raised money for the charity – thank you!”

Dr Dupe Odunsi – Chairwoman