BAFTA award-winning director and producer Adam Darke asked us to help him develop a new identity and website.
Our research suggested that it was his dedication to capturing a story and his vision for the projects he worked on that set him apart from the competition. With that in mind we created an idea that, quite literally, focused on Adam’s powers of observation and insight.
By simply turning the letter “A” on its side we changed it into an iconic eye symbol and aligned the Darke brand with seeing the light.
What we did
Brand strategy / Brand identity / Brand communications: Website / Presentation design / Brochures / Exhibition design
“We love the way the Joneses immerse themselves in a project, delve deep and distil all their findings into the simplest of propositions – fantastic work!”Adam Darke – Director