The Department for Innovation, Universities and Skills joined forces with the General Medical Council to produce a book that encouraged disabled students to consider a career in the medical profession.
We were briefed to create a name and an identity that would act as a brand for the initiative. Gateways was the chosen name and the distinctive typographic logo simply opened the gate to suggest a route into medicine.
A comprehensive book and interactive CD that accompanied the scheme gave students in-depth advice about all aspects of university training, medical life and of the opportunities that might be open to them.
What we did
Brand identity / Brand communications: Brochures / Digital / Art direction
“The Joneses tapped into our target audience and produced a campaign that sent out just the right message. It resulted in excellent feedback from all the students we reached out to.”Guy Goodwin – Design manager