UK Government

Literature

The Department for Innovation, Universities and Skills joined forces with the General Medical Council to produce a book that encouraged disabled students to consider a career in the medical profession.

We were briefed to create a name and an identity that would act as a brand for the initiative. Gateways was the chosen name and the distinctive typographic logo simply opened the gate to suggest a route into medicine.

A comprehensive book and interactive CD that accompanied the scheme gave students in-depth advice about all aspects of university training, medical life and of the opportunities that might be open to them.

 

What we did
Brand identity / Brand communications: Brochures / Digital / Art direction

Gateways logo designed by The Joneses
General Medical Council Gateways brochure designed by The Joneses
Gateways brochure designed by The Joneses
Gateways brochure designed by The Joneses

“The Joneses tapped into our target audience and produced a campaign that sent out just the right message. It resulted in excellent feedback from all the students we reached out to.”

Guy Goodwin – Design manager