WGSN

Literature

WGSN provides detailed global trend forecasting to the retail sector.

We were asked to design a brochure for them to give to prospective clients, that explained who they were and what they did. The brief was to portray them as being an essential extension to a client’s business.

Our solution came in the form of a die-cut, hard-backed book, shaped like a directional arrow. The idea behind it was that “you’ve either got it or you haven’t” and the question “Got WGSN?” was applied to key points about the business on each spread.

 

What we did
Brand communications: Brochures / Art direction

WGSN brochure designed by The Joneses
WGSN photography art directed by The Joneses
WGSN brochure designed by The Joneses
WGSN brochure designed by The Joneses

“Strategically correct and creatively excellent – unconventional problem solving at its very best.”

Michael Peters – Brand Consultant