Literature

WGSN provides detailed global trend forecasting to the retail sector.

We were asked to design a brochure for them to give to prospective clients, that explained who they were and what they did. The brief was to portray them as being an essential extension to a client’s business.

Our solution came in the form of a die-cut, hard-backed book, shaped like a directional arrow. The idea behind it was that “you’ve either got it or you haven’t” and the question “Got WGSN?” was applied to key points about the business on each spread.

What we did
Brand communications: Brochures / Art direction