Brand development

John Hudson is one of Britain’s most highly regarded and dramatic tenors.

To complement his international opera and concert performances, John was developing his long-awaited recording career. We were approached by his agent to help tell John’s story in a clearer and more compelling way, primarily through a CD pack that was to be mailed out to potential audiences.

John’s powerful voice is what sets him apart from the competition, so we decided to use that as the idea behind his logo. With the addition of two “eyes”, the “O” in Hudson is transformed into an iconic singing mouth.

What we did
Brand identity / Brand communications: Packaging design / Promotional material / Art direction