Nationwide Print

Rebranding

Nationwide are a family-run printer that has been in business for over 70 years.

Following a substantial investment in the very latest technology, they asked us to examine their brand with a view to to them re-establishing themselves in a crowded and competitive marketplace.

We found that although technology was important, it wasn’t enough of a differentiator and that as quality should be a given we decided to focus on a less tangible quality.

Our research showed that their customers valued their attentive service above all else. With that in mind we suggested a brand story based on the idea of service with a smile. Their new identity presented a bold, fun story to their audience.

Customer recall increased by 64% following implementation.

 

What we did
Brand strategy / Brand identity / Brand communications: Website / Brochures / Direct mail / Literature / Signage / Art direction

Nationwide Print logo designed by The Joneses
Nationwide Print photography art directed by The Joneses
Nationwide Print signage designed by The Joneses
Nationwide Print brochure designed by The Joneses
Nationwide Print graphics designed by The Joneses
Nationwide Print graphics designed by The Joneses
Nationwide Print graphics designed by The Joneses
Nationwide Print photography art directed by The Joneses
Nationwide Print business card designed by The Joneses
Nationwide Print graphics designed by The Joneses
Nationwide Print website designed by The Joneses
Nationwide Print website designed by The Joneses
Nationwide Print website designed by The Joneses
Nationwide Print stationery designed by The Joneses
Nationwide Print graphics designed by The Joneses
Nationwide Print branding designed by The Joneses
Nationwide Print toilet signs designed by The Joneses
Nationwide Print graphics designed by The Joneses
Nationwide Print signage designed by The Joneses

“In a saturated market we needed our brand to cut through the clutter. The Joneses delivered just that.”

Julian Hocking – Managing Director