Urban Heights are a London-based construction business specialising in high-quality residential building projects.
When they first came to see us they were keen to have an identity that took its cues from the architectural elements found on classical columns and had more of an antique feel. Following our research, we presented concepts that not only differentiated them from the competition, but also addressed the aspirational expectations their clients had.
The result was a distinctive logotype that was easy to apply, gave meaning to their name and alluded to the process of building upwards. We even got an abstracted reference to columns in there!
What we did
Brand identity / Brand communications: Promotional material / Signage / Art direction
“I wanted Ionic columns, but instead The Joneses created an aspirational identity that speaks volumes about what we do. I’m delighted they ignored me!”Marcus French – Owner