Rebranding

When The St. Austell Storage Company was acquired by new owners they asked us to help them reposition the business.

The owner’s brief to us was that he wanted the identity to be simple, easy to implement and memorable.

In an age where self-storage is big business and where the major players are all associated with bright colours we wanted to find a simple differentiator to set St. Austell Storage apart from the rest.

We achieved that with a minimalist logo that gave dimension to the brand and conveyed the core idea of things being stored in brown cardboard boxes.

What we did
Brand identity / Brand communications: Website / Presentation design / Promotional material / Brochures / Signage / Art direction