Virgin Atlantic approached The Joneses with a brief to design a series of menus for use in the lounges and in-flight.
Our solution was to create a fleet of food inspired covers, inspired by one of the most iconic shapes seen on the airport apron – the tailfin.
When arranged on tables, the menus looked like an fleet of planes.
What we did
Brand communications: Literature design / Art direction
“Surprising, clever, elegant and they put a smile on your face too – bang on brand for Virgin.”Bill Gosbee – Design Manager