Virgin Atlantic

Literature

Virgin Atlantic approached The Joneses with a brief to design a series of menus for use in the lounges and in-flight.

Our solution was to create a fleet of food inspired covers, inspired by one of the most iconic shapes seen on the airport apron – the tailfin.

When arranged on tables, the menus looked like an fleet of planes.

 

What we did
Brand communications: Literature design / Art direction

 

Virgin Atlantic menus designed by The Joneses
Virgin Atlantic tailfin
Virgin Atlantic menus designed by The Joneses
Virgin Atlantic photography art directed by The Joneses
Virgin Atlantic photography art directed by The Joneses
Virgin Atlantic photography art directed by The Joneses
Virgin Atlantic photography art directed by The Joneses
Virgin Atlantic photography art directed by The Joneses
Virgin Atlantic photography art directed by The Joneses
Virgin Atlantic photography art directed by The Joneses
Virgin Atlantic photography art directed by The Joneses
Virgin Atlantic photography art directed by The Joneses

“Surprising, clever, elegant and they put a smile on your face too – bang on brand for Virgin.”

Bill Gosbee – Design Manager