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News, views and general musings from the well-worn Joneses soapbox.

PenCarrie Foundation website designed by The Joneses
PenCarrie Foundation website designed by The Joneses
PenCarrie Foundation website designed by The Joneses

The art of giving

The PenCarrie Foundation is an independent grantmaking foundation dedicated to helping disadvantaged children and young people in Devon overcome challenges and reach their full potential.

We were tasked with creating a website that not only communicated the Foundation’s powerful mission but also stood out from the philanthropy crowd.

The result? A striking digital platform brought to life through impactful graphics, bold typography, and a clear, intuitive user experience. Content is easy to navigate, accessible, and designed to inform and inspire – all while staying true to the Foundation’s purpose-driven values.

Click. Give. Repeat.

“The Joneses really understood our mission and translated it into a design that feels both professional and full of heart. It’s clear, bold, and makes it so much easier for people to understand what we do — and why it matters.”

The PenCarrie Foundation
Piscium book cover designed by The Joneses

Something fishy’s going on…

We’ve been wading into the deep water of book cover design for ‘Piscium’, the latest novel from Peter H. Wedderburn.

Think big fish, bigger secrets, and a genetically engineered nightmare lurking beneath a Yorkshire lake – this is a story of sport fishing at its most sinister.

Take the bait, and you’ll be hooked.

Sovereign SAS graphics designed by The Joneses

Who dares wins…

This year, Sovereign Capital swapped the office for the outdoors with an SAS-style team-building day, designed to build resilience and boost problem-solving skills through a series of challenging, military-inspired activities.

Our top secret mission (which we chose to accept) was to create the visual identity for the event. Taking inspiration from the insignia worn by soldiers – representing things like rank and regiment – we designed a set of custom graphics that were rolled out across merchandise such as t-shirts and water bottles.

Mission impossible complete – this post will self-destruct in 3… 2… 1…

Sovereign Capital ESG report designed by The Joneses
Sovereign Capital ESG report designed by The Joneses

Socially responsible investing

We’ve just designed Sovereign Capital’s inaugural ESG Report.

Sovereign recognise that success extends beyond financial returns, and that responsible investment is not only about minimising risks but seizing opportunities to contribute positively to society and the environment.

We delivered an impactful report which combines a strategic blend of design and storytelling to help communicate Sovereign’s commitment to a wide range of stakeholders.

Creativity with a conscience!

“Thanks a lot for all your hard work on this – it looks great!”

Jessica Chan – Head of Investor Relations
Boulton running icon designed by The Joneses
Boulton running logo designed by The Joneses
Boulton running logo designed by The Joneses

A podium finish…

We’ve just completed a bit of a “logo sprint” for UKA-certified, performance running coach, and friend of over 45 years, Clive Boulton. 

The chosen solution simply took the shape of an athletics track and turned it on its side to make a distinctive lowercase ‘b’ for boulton. Hand-drawn typography, an abbreviated logotype and a running track-inspired colour palette completed the picture. 

Personal best? We think so!

“This is fabulous. I’m grinning like a Cheshire cat. Thank you!”

Clive Boulton – Founder
Sovereign Connects jigsaw invitation designed by The Joneses

Completing the picture

Sovereign Capital facilitates great networking opportunities within its portfolio through its ‘Connects’ club.

We were asked to follow up on our Domino invitation with an invitation for its second event.

We thought that an oversized die-cut jigsaw piece communicated the idea of connections well and our friends at Booths helped us deliver the idea beautifully.

Recipients were asked to bring their invitation to the event so that they could complete the jigsaw on a board.

Puzzling? We didn’t think so!

Tiffin School logo designed by the Joneses
Old Tiffin logo redesigned by The Joneses
Tiffin School logo application designed by The Joneses
Tiffin School manifesto written by the Joneses
Tiffin Boat Club logo designed by The Joneses

Passing the branding exam…

Described as “a magnificent school” by ‘The Good Schools Guide’, Tiffin is a prestigious state grammar school known for its outstanding academic results and an exceptional range of co-curricular activities.

Collaborating with the Senior Leadership Team and the Governors, we emphasised the importance of perceiving the school as a cohesive brand – making it more unified, agile, consistent, and understood.

The school’s heraldic crest, derived from Kingston’s 1441 town seal, had become degraded and difficult to use. So our first stop was to explore the school’s extensive archives where we uncovered evidence of a simpler identity. This discovery inspired our interpretation and led to the creation of a new, historically authentic logo that honours and refines the school’s heritage.

Tiffin’s historic motto, “faire sans dire” (do without saying), was integral to our discussions on vision, values, and tone of voice, and our insights were encapsulated in a compelling manifesto.

The new brand is being implemented across all touchpoints, with our guidance throughout the process.

Hopefully we’ve made the grade!

“Thank you so much for all your amazing work on the rebrand. It’s great to have such a consistent, clean and professional identity – you have made a huge difference for the school!”

Garth Williams – Headteacher
Bamboo banners designed by The Joneses

Bish, bosh, bam… boo…

Bamboo is a shared learning resource where teachers can find everything they need to help them with their Mandarin lessons.

Our bold identity embodies the idea of vertical “growth” and “community” that the name conveys, and is a nice parallel for the way schools and the Swire Chinese Language Foundation are growing the learning of the language.

We’re looking forward to seeing it flourish!

“We really are delighted with the Bamboo branding which is all down to your original and brilliant design and your help along the way – thank you!”

Alexa Sale – Assistant Manager